Grow It

Grow It is a growing-focused brand with an optimistic, hands-on personality. This placeholder brief explores how an identity could make the brand feel accessible to newcomers while remaining recognisable across products, photography and physical spaces. The aim was to bring a sense of energy and confidence to the everyday experience of growing.

I developed a playful visual direction using bold colour, clear typography and original illustration. A distinctive logo anchors the identity, while supporting graphics give it room to adapt across different formats. Photography brings a natural, tactile quality to the brand, and signage carries the same personality into physical spaces. Together, these elements form a flexible system that feels welcoming, expressive and consistent.