RG Tools

RG Tools is a power tool brand built around reliability, precision and getting the job done. This placeholder brief explores how a clear identity could bring consistency to a growing range of tools, packaging and product communications. The aim is to create a recognisable presence that feels practical and confident, whether it appears on a workshop shelf or in a product catalogue.

I developed a visual direction centred on bold typography, a distinctive colour palette and straightforward product communication. The identity is designed to work across compact labels, larger packaging and illustrated product information. A consistent hierarchy makes specifications easy to navigate, while simple graphic elements connect the range. The result is a flexible system that gives every application a shared character without getting in the way of the product.