Shori

Shori is a Japanese street-food vendor bringing bold flavours and freshly prepared dishes to a lively, fast-paced setting. The project called for a recognisable identity across menus, takeaway packaging and signage, capturing the energy of street food while keeping the experience clear and approachable.

I developed a visual direction built around a distinctive logo, a focused colour palette and expressive illustration. Clear typography makes menus easy to navigate, while playful graphics bring personality to packaging and printed materials. Photography highlights the texture, colour and character of the dishes. Together, these elements connect the serving space, takeaway experience and digital content through a consistent identity.