Piccadilly Tap

Piccadilly Tap is a craft beer and natural wine bar with a welcoming, independent spirit. The project called for an identity that could bring together a varied drinks offering and the character of the venue. Across menus, signage and printed materials, the aim was to create a recognisable presence that felt relaxed, distinctive and easy to navigate.

I developed a visual direction built around expressive typography, a characterful colour palette and original illustration. A distinctive logo anchors the identity, while supporting graphics add personality to menus and printed applications. Clear layouts make the changing beer and wine selection easy to explore, and signage carries the same visual language into the space. Together, these elements create a flexible identity that feels at home in a lively neighbourhood bar.