Bruff

Bruff is a drinks consultancy helping hospitality businesses shape distinctive drinks offerings and experiences. The project called for an identity that could communicate expertise without losing the personality and creativity of the drinks industry. Across printed materials, photography and brand communications, the aim was to create a confident, approachable presence that could adapt to different clients and settings.

I developed a visual direction built around expressive typography, a distinctive colour palette and original illustration. A recognisable logo anchors the identity, while supporting graphics bring personality to presentations and printed materials. Photography captures the colour, texture and craft of drinks, giving the brand a tangible connection to its work. Together, these elements create a flexible identity that balances professional clarity with a playful, creative spirit.